Glass how it feels: http://www.google.com/glass/start/
Glass what it does: http://www.google.com/glass/start/what-it-does/
How to apply: http://www.google.com/glass/start/how-to-get-one/
Okay... so now we're being screened and contributing to Google's marketing machine!
"We’re looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass. We’d love to make everyone an Explorer, but we’re starting off a bit smaller. We’re still in the early stages, and while we can’t promise everything will be perfect, we can promise it will be exciting."
Another example of the co-creation of a product. Why trial a product the old fashioned way when you can release it to opinion leaders who can influence their networks to buy in or miss out! It worked for gmail, it will probably work for glass. Why pay a team of trouble-shooters, when you have real users awaiting. Can't wait to see the "terms and conditions" of use...
Content Guidelines as recorded by Google
"It must not be derogatory, offensive, threatening,
defamatory, disparaging, libelous or contain any content that is inappropriate,
indecent, sexual, profane, indecent, tortuous, slanderous, discriminatory in
any way, or that promotes hatred or harm against any group or person, or
otherwise does not comply with the theme and spirit of #ifihadglass.
It must not contain content, material or any element that is
unlawful, or otherwise in violation of or contrary to all applicable federal,
state, or local laws and regulations the laws or regulations in any state where
Application is created.
It must not contain any content, material or element that
displays any third party advertising, slogan, logo, trademark or otherwise
indicates a sponsorship or endorsement by a third party, commercial entity or
that is not within the spirit of #ifihadglass, as determined by the Jury, in
its sole discretion.
It must be an original, unpublished work that does not
contain, incorporate or otherwise use any content, material or element that is
owned by a third party or entity.
It cannot contain any content, element, or material that
violates a third party’s publicity, privacy or intellectual property rights."
Limiting Glass to 8,00 explorers is an interesting concept. For related material on "scenarios" in product development read here.